Item 1. Business
Company Overview
Zedge builds digital marketplaces and friendly competitive games around content that people use to express themselves. Our leading products include Zedge Ringtones and Wallpapers, which we refer to as our “Zedge App,” a freemium digital content marketplace offering mobile phone wallpapers, video wallpapers, ringtones, and notification sounds as well as pAInt, a generative AI wallpaper and ringtone maker, GuruShots, a skill-based photo challenge game, and Emojipedia, the #1 trusted source for ‘all things emoji’. Our vision is to enable and connect creators who enjoy friendly competitions with a community of prospective consumers in order to drive commerce.
We are part of the ‘Creator Economy,’ which is estimated to be worth between $191 billion and $250 billion globally in 2025, with some forecasts placing the global market size as high as $848 billion by 2032123. According to multiple reports, there are now over 207 million active content creators worldwide.45 Furthermore, between 45% and 47% of creators identify as working full-time in this space678. Most creators earn modest incomes, and studies suggest that only a small portion, approximately 4%, of creators earn more than $100,000 per year91011. We view the Creator Economy as an opportunity for Zedge to expand our business, especially as we execute by connecting our gamers with our marketplace.
Our Zedge App (which is named “Zedge Wallpapers” in the App Store) offers a wide array of mobile personalization content including wallpapers, video wallpapers, ringtones, and notification sounds, and is available both in Google Play and the App Store. Over the past two fiscal years, our Zedge App has had between 22.1 million and 28.7 million monthly active users (“MAU”), ending with 23.3 million MAU as of July 31, 2025. MAU is a key performance indicator (“KPI”) for our Zedge App that captures the number of unique users that used our Zedge App during the final 30 days of the relevant period. Our platform allows creators to upload content to our marketplace and avail it to our users either for free or, via ‘Zedge Premium,’ the section of our marketplace where we offer premium content for purchase. In turn, our users utilize the content to personalize their phones and express their individuality.
In fiscal 2023, we introduced pAInt, a generative AI wallpaper maker in the Zedge App. A generative AI wallpaper maker is an implementation of artificial intelligence software that can create images from text descriptions. To interface with a generative AI image maker, a user enters a text description of the image they want to create, and the software generates an image based on that description. Today, pAInt is available for text-to-image, image-to-image, and text-to-audio creation. In addition, we upgraded Zedge+, our paid subscription offering by bundling together an ad-free experience with value adds making the offering more compelling.
We often refer to our freemium ringtones and wallpapers, our subscription offering, the functionality for creators to market their products and ancillary offerings and features both in our Zedge App and website, as our Zedge Marketplace.
1 https://www.coherentmarketinsights.com/industry-reports/global-creator-economy-market
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2 https://market.us/report/creator-economy-market/
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3 https://inbeat.agency/blog/creator-economy-statistics
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4 https://demandsage.com/creator-economy-statistics/
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5 https://www.forbes.com/sites/stevenbertoni/2025/06/16/forbes-top-creators-2025/
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6 https://www.wpbeginner.com/research/creator-economy-statistics-that-will-blow-you-away/
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7 https://nealschaffer.com/creator-economy-statistics/
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8 https://www.spiralytics.com/blog/content-creator-statistics-2025/
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9 https://blog.invitemember.com/how-much-do-content-creators-make/
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10 https://brentonway.com/top-influencer-marketing-statistics/
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11 https://blog.hootsuite.com/instagram-statistics/
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The Zedge Marketplace’s monetization stack consists of advertising revenue generated when users view advertisements when using the Zedge App (and the related functionality under the zedge.net website), the in-app sale of Zedge Credits, our virtual currency, that is used to purchase Zedge Premium content, and a paid-subscription offering that provides an ad-free experience to users that purchase a monthly or annual subscription. In April 2023, we introduced a subscription tier in the iOS version of the app. As of July 31, 2025, we had approximately 984,000 active subscribers.
In fiscal 2025, we began building DataSeeds.AI (“DataSeeds”), a business-to-business marketplace offering access to our rapidly growing catalog of over 30 million high-quality, fully rights-cleared images for AI training, ecommerce, and stock photos. Uniquely positioned to deliver custom content at scale, DataSeeds leverages its global creator network, tens of thousands of photographers from GuruShots and creators from Zedge to fulfill highly specific client briefs across geographies, themes, and use cases. DataSeeds addresses a critical challenge facing foundational models today: the need for edge-case visual content to improve accuracy and performance. Each asset can be enhanced with detailed annotations, segmentation masks, technical metadata, and peer-based quality rankings, ensuring datasets are both robust and production-ready. With scalable infrastructure and fast turnaround times, DataSeeds is a powerful partner for enterprises building the next generation of AI-powered applications.
In April 2022, we acquired GuruShots Ltd (“GuruShots”), a gamified photography platform that engages a global community of photographers through daily challenges, real-time feedback, and a competitive, interactive experience. GuruShots offers a platform spanning iOS, Android, and the web that provides a fun, educational and structured way for amateur photographers to compete in a wide variety of contests showcasing their photos while gaining recognition with votes, badges, and awards. We estimate that the total addressable market of amateur photographers using their smartphones to take and publicly share artistic photos is 30-40 million people per month and that the market is still in its infancy. Every month, GuruShots stages more than 300 competitions that result in players uploading in excess of 550,000 photographs and casting close to 2.8 billion “perceived votes,” which are calculated by multiplying the number of votes that each player casts by a weighting factor based on various factors related to that user. To improve engagement, GuruShots has adopted a set of retention dynamics focused on individual, team and community dynamics that create a sense of belonging, inspiration, recognition, improvement, and competition.
GuruShots utilizes a ‘Free-to-Play’ business model and generates revenue through in-app purchases of virtual currency. Players can use this currency to unlock competitions or gain an edge by purchasing resources and participating in additional gameplay. Over the past eight years, the monthly average paying player spend has increased in excess of 6.2% annually to more than $40.9 per player.
In fiscal 2024, we revamped GuruShots’ customer onboarding experience by guiding new players through simplified photo competitions of limited size and duration. The upgrade was designed to enhance the gaming experience for new players by increasing their potential for winning and providing immediate gratification. The new onboarding has shown improvements in engagement, retention, and revenue from new users. In addition, we migrated to a coin-based economy with multiple currencies in order to enable more players to earn and spend their currency on in-game resources.
Since the acquisition, GuruShots has faced challenges in growth and profitability, and its revenue has declined. We have cut costs at GuruShots, including as part of the restructuring implemented in January 2025, and have materially scaled back on paid user acquisition (PUA) for the unit. In parallel, we are developing a plan, referred to as GuruShots 2.0, to revamp GuruShots’ offering in order to put it on a growth trajectory and unlock the potential value of this asset. Our strategy focuses on attracting new users and converting them into recurring, paying players. To date, we have introduced a fun and comprehensive onboarding experience to draw new users into the gameplay with ease and migrated to a coin-based in-game economy to enable more opportunities to reward and monetize players
Historically, we marketed GuruShots to prospective players primarily via PUA channels including Google, Meta, TikTok and other platforms, utilizing a variety of advertising media, formats, such as static and video ads. As part of the GuruShots 2.0 development plan, we have significantly reduced PUA investment for GuruShots to improve Return-on-Ad-Spend (ROAS) and intend to continue managing PUA spend in the current timeframe.
In addition to its potential as a standalone game, we believe that the extensive library of photographs generated by GuruShots players through submissions to GuruShots’ competitions represents a valuable dataset for our emerging DataSeeds offering. To date, we have secured rights to license a portion of this library for various applications, including AI training, and we continue to expand the licensable catalog by securing rights to additional photographs. We believe the scale and distinctive characteristics of this dataset position it as a meaningful resource for DataSeeds’ target market.
In August 2021, we acquired Emojipedia Pty Ltd (“Emojipedia”), the world’s leading authority dedicated to providing up-to-date and well-researched emoji definitions, information, and news, as well as World Emoji Day and the annual World Emoji Awards. In July 2025, Emojipedia received approximately 48.4 million monthly page views and has approximately 8.9 million monthly active users as of July 31, 2025 of which approximately 46.2% are located in well-developed markets. It is the top resource for all things emoji, offering insights into data and cultural trends.
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Post its acquisition in August 2021, Emojipedia was immediately accretive to earnings. In the past year, we have implemented multiple changes to Emojipedia including an AI-powered emoji sticker generator tool as well as an extensive emoji sticker library.
In late September 2025, Google released an update to its Search Engine Results Page (SERP) enabling users to copy emojis directly from search results rather than being directed to third-party sites such as Emojipedia. In addition, AI platforms, including ChatGPT and Claude, now return emoji results in response to user queries. While it is too early to accurately quantify the impact of these changes on Emojipedia’s monthly active users (MAU), we believe they are likely to result in reduced traffic and adversely affect revenue. In light of these developments, we are evaluating potential mitigation strategies and will determine whether such measures warrant investment given the associated costs and expected benefits.
Our Strategy
Our vision is to provide tools that enable easy and high-quality digital content creation, connect the creators together with friendly competitions and expose the content to communities of prospective consumers in order to drive commerce.
Our Strategic Flywheel
Our long-term strategy calls for creating and supporting a flywheel that leverages the synergies of content creation, gaming and marketplaces by empowering consumers with easy-to-use content creation utilities whose output can be used to engage across a multitude of online and mobile platforms including social networks, messaging, and gaming as well as for commerce purposes. This is unlike the existing dynamic that many gaming platforms offer to players, who can create and sell virtual goods that are valuable only within the context of that particular ecosystem. Although the foundation of our strategy is currently centered around existing offerings, over time we expect to expand into other content verticals that have relevance beyond gameplay and we continuously evaluate our units to determine which best fit into our strategic goals in their current forms, which need revamping and which no longer support our long term goals.
One example of this approach in practice using our current is GuruShots. GuruShots is a skill-based game that attracts creators (mainly, amateur photographers) with friendly photo competitions in which they compete to gain recognition and pedigree. We believe that adding the ability for them to benefit by availing their content to third-parties is an attractive benefit that enables players not only to have fun, but also to earn money while doing so. If this dual purpose resonates well with our players it may contribute to improving user growth and increasing the lifetime value. It will also enable us to expand our marketplace with a business-to-business offering where we can sell to enterprises including technology companies, stock photo sites, ecommerce vendors, to name a few. Recently, we have begun to utilize the extensive library of photographs generated by GuruShots players through submissions to GuruShots’ competitions as a dataset for our emerging DataSeeds offering. This is an example of our ongoing efforts to apply our assets and strengths to support existing or new offerings that will enhance the value creation of our company.
Executing this strategy calls for concentrating our efforts on the following goals:
● Invest in growing our
user base and improving profitably. We expect to continue devoting resources to growing our user base profitably by:
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○ analyzing user demographics to identify key segments
that yield the highest profitability and quickest ROAS;
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○ testing to determine which user segments are most responsive
to new offerings and crafting targeted marketing strategies based on those insights;
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○ studying our users’ needs and enhancing our products
to align with the preferences of our most profitable segments;
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○ developing and offering
new features and services that are attractive to both new and existing users;
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○ investing in paid user
acquisition campaigns that yield profitable customers, based on empirical data and focused, primarily, on well-developed markets;
and
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○ exploring crossover marketing opportunities between
user segments to maximize reach and engagement.
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● Improve monetization.
Continue developing monetization methods that will help us grow, including advancements of the in-app economy, subscription models,
e-commerce, and new advertising products, implementations, and optimizations. For example, in fiscal 2024 we revamped our subscription
offering and have experienced growth as a result of this overhaul. We believe that our products and customer base are attractive
to advertisers, brands, artists, and players and will yield new monetization opportunities. In addition, we expect that we will be
able to capitalize on cross marketing our suite of products to this customer base.
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● Continue to invest in
product and technology in and across our product suite. We plan to make continued, selected investments in product feature sets
and functionality in order to both maintain our existing user base and attract new users. In addition, we envision applying our product
expertise to verticals that we currently do not have in our portfolio. For example, we launched pAInt, our generative AI wallpaper
maker in late 2022 in order to avail our consumers with the ability of becoming creators.
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● Better utilize data
to improve user acquisition and customer engagement. We plan to better utilize data to improve the user experience, scale profitable
user acquisition and improve the use of our product through personalized recommendations and content feeds, enhanced search and content
discovery, and optimized pricing. We have benefited from the investment we have made in our data and business analytics teams enabling
us to make data driven decisions in shortened timeframes and also expand the number of A/B tests that we use to compare various product
changes.
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● Build our marketplaces
into a compelling platform for artists and creators. One goal we have set for ourselves is to build marketplaces where artists’
needs are prioritized and where they can generate incremental income or benefits from their artwork. As we upgrade offerings (including
the developing GuruShots 2.0) or introduce new products and services, we seek to determine which features can support this goal.
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● Increase our marketing
efforts. We use our full-stack marketing team to scale user acquisition—both paid and organic—invest in building
and/or buying data analytic tools that provide valuable insights into our marketing initiatives and focus on the evolving fields
of search engine optimization and app store optimization. We have also invested resources to improve product marketing with the goal
of driving engagement and retention. Finally, we utilize AI to quickly and efficiently market to prospective users.
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● Diversify our revenue
stack. Historically, the majority of our revenue has been derived from advertising. We plan to diversify our revenue streams,
most recently by enabling GuruShots’ players to monetize their content, with the Company retaining a portion of the proceeds.
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● Product Innovation Team.
We have established a Product Innovation Team to leverage AI, vibe coding, and automations in order to accelerate the development
of minimally viable products (“MVPs”) and rapidly determine, based on empirical data, which concepts merit further investment.
Our enterprise-wide adoption of AI is yielding efficiencies that are enabling us to achieve this goal, allowing us to reallocate
employees from existing product responsibilities to new product development. In early fiscal 2026, we launched an MVP of an app,
developed in just weeks by a streamlined team of two engineers and one designer.
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● Selectively pursue strategic
investments, partnerships, and acquisitions. On a selective basis, we will look to invest in, partner with, or purchase entities
that can provide synergistic growth opportunities for our Zedge Marketplace and otherwise. For example, in April 2022 we acquired
GuruShots and in August 2021 we acquired Emojipedia. Each of these acquisitions offers new growth opportunities both on a stand-alone
basis as well as on an integrated and synergistic basis that we believe can impact our business in a materially positive fashion.
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Our Competitive Advantages
We believe that the following competitive strengths will drive the growth of our business:
● Large, global customer
base. We benefit from having a large customer base. As of July 31, 2025, the Zedge App had 23.3 million MAU, of which approximately
23.3% were in well-developed markets and 76.7% were in emerging markets. Typically, customers in well-developed markets monetize
at a material premium when compared to those in emerging markets. The Android version of the Zedge App is available in 14 languages
and Emojipedia is available in 19 languages. We possess a highly diversified portfolio of content and attribute this in part to our
global reach which makes us attractive to creators interested in meeting various customer tastes and preferences. In addition, our
diverse customer base attracts advertisers seeking customers that have adequate disposable income to purchase their products and
services. Our Zedge Marketplace’s large customer base is also a draw to artists and brands looking to market their content
to a critical mass of users.
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● Leading global provider
of mobile personalization content. The Zedge App has a global customer base of approximately 23.3 million MAU as of July 31,
2025, enabling users to easily personalize their mobile phones with a wide variety of free, high-quality ringtones, wallpapers, notification
sounds, video wallpapers, custom app icons (only available for iOS), as well as create bespoke wallpapers with pAInt, our generative
AI creation suite. We believe that the Zedge Marketplace is well positioned for continued leadership in the personalization space.
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● Deep Knowledge of Gaming.
We have leaders with years of experience in building and operating games of skill across digital platforms including iOS, Android,
and web. We intimately understand game design, onboarding, game mechanics, LiveOps, feedback loops, in-game resource balancing, scarcity,
and how to make a game fun, challenging, and fair.
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● Extensive Experience
Combining Gaming and a Real-World Activity. We have years of experience in combining game dynamics with a real-world activity.
In the case of GuruShots the real-world activity is photography. Successfully combining these is non-trivial and requires a great
deal of expertise and understanding that the team has acquired over the years.
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● High-quality products.
We do our best to provide our customers with high-quality products and superior user experiences. We prioritize our customers’
needs and believe that this focus is critical for our long-term growth and expansion. We invest significant resources in product
development, design, and usability. We beta test product enhancements extensively and closely monitor customer feedback to ensure
that we meet users’ needs. To date, our Zedge App has received more than 16 million reviews in Google Play where it boasts
a 4.7 star rating out of a maximum of 5 stars. GuruShots has a 4.4-star rating in the App Store albeit from a universe of several
thousand reviews.
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● Human Capital. We
have a team of highly experienced professionals that take pride and ownership in their work product. Our diverse employee base is
passionate about our product suite and its mission to make our strategy a reality. Our culture is founded on respect and empowerment
which are critical in light of us having offices in four different countries with a hybrid in-person work attendance policy. We strive
to create an environment where our employees can be autonomous and creative. Our people possess deep expertise in product design
and management, development, marketing, monetization, data and analytics and operations.
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● Management team.
We have an experienced management team with longstanding tenure with the company and deep knowledge of the mobile app landscape who
are highly focused on execution. Our core management team possesses a solid understanding of the mobile app industry, product design
and development, operations, and monetization. Collectively, our management team has a proven ability in building and scaling a business
and pursuing opportunities with a manageable risk profile.
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● Large and diverse content
catalog. Our large and diverse catalog of content includes wallpapers, ringtones, notification sounds, video wallpapers, photographs,
and emojis. With artists and contributors spanning the globe, we have assembled a vast array of both user generated and licensed
content to meet the needs of our users.
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● Scalable and Reliable
Technology and infrastructure. Our products are built upon scalable technology and infrastructure that reliably serves tens of
millions of MAU, globally. We use a combination of off-the-shelf and proprietary technologies and infrastructure solutions that scale
efficiently to meet the needs of our large customer base.
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Competition
We face competition in all aspects of our business and especially from other digital marketplaces and gaming companies. In running our business, we compete for:
● Consumers. We compete
for consumers’ leisure time, attention, and spending versus alternative forms of entertainment that are available to them as
well as against online platforms and marketplaces that offer utility and content for mobile phone personalization.
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● Content creators.
There are many online platforms that offer content creators an ecosystem in which they can make their content available to consumers.
Some of these platforms may have better incentives, paid or other, that may potentially make them more attractive than our marketplace.
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● Advertisers. We
face significant competition in securing spend from advertisers.
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● Other Game and Mobile
App Developers. Game and mobile app developers that offer engaging and interesting products are competitors and we may not be
aware of many of them who may be more proficient at capitalizing on user acquisition channels in order to gain access to large user
bases and their network effects to expand virally and quickly.
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● Alternative options
and products for mobile personalization, generative AI creation tools, games and emojis. There are many other marketplaces and
platforms that offer mobile personalization content, generative AI creation tools, games, and emoji resources, some of whom are better
funded than we are. We believe that we possess a competitive advantage because of our:
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○ large user base;
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○ “one-stop shop”
approach to mobile personalization and creation features, which avails customers with a wide array of ringtones, wallpapers, notification
sounds, and video wallpapers within the same Android app;
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○ flexibility that allows
the customer to selectively choose what they would like to personalize without handing over the core elements of the native operating
system to a third party and overwhelming the user with a myriad of complex options;
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○ large content catalog;
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○ recognized and well-respected
brands;
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○ proprietary recommendation
engine; and
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○ market ranking and longevity.
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● Rapid-Paced and Changing
World of Mobile App Development. The mobile app ecosystem changes quickly and regularly with new apps capturing massive audiences
competing for consumers’ time, mindshare, and money. This is an ongoing competitive threat requiring us to do our best to adapt
as necessary to remain relevant and meaningful.
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● Distribution and Discovery
Platforms including Google, Apple, OpenAI, and other large intermediaries. Their algorithms, policies and AI-driven results increasingly
surface answers and content within the platform UI, which may diminish referral traffic to our properties and impact acquisition
costs and monetization.
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Our History
In 2003, Tom Arnoy, Kenneth Sundnes, and Paul Shaw launched a consumer website at www.zedge.net that people used to upload and download ringtones.
In December 2006, IDT Corporation acquired 90% of Zedge. Zedge Holdings, Inc. was incorporated in Delaware in 2008, and our name was changed to Zedge, Inc. in 2016.
In 2016, IDT Corporation spun off our stock to its stockholders, and our Class B common stock was listed on the NYSE American with the ticker symbol “ZDGE”.
In March 2018, we completed the launch of Zedge Premium, a section of our marketplace where artists can launch a virtual store and market, distribute, and sell their digital content, including wallpapers, video wallpapers, ringtones, and notification sounds to our users.
In January 2019, we started offering freemium Zedge App Android users the ability to convert into paying subscribers in exchange for removing unsolicited advertisements from our Zedge App. In April 2023, we introduced a subscription tier in the iOS version of the app. As of July 31, 2025, we had approximately 984,000 active subscribers, including approximately 693,000 lifetime subscriptions.
In August 2021, we acquired Emojipedia, the world’s leading authority dedicated to providing up-to-date and well-researched emoji definitions, information, and news as well as World Emoji Day and the annual World Emoji Awards.
In April 2022, we acquired GuruShots, a recognized category leader that fuses photography with mobile gaming. GuruShots, headquartered in Israel, offers a platform spanning iOS, Android, and the web that gamifies photography by providing a fun, educational, and structured way for amateur photographers – essentially anyone with a mobile phone – to compete in a wide variety of contests showcasing their photos while gaining recognition with votes, badges, and awards. On a monthly basis, GuruShots users currently cast more than 3 billion “perceived votes” in more than 300 competitions. GuruShots currently generates revenue from selling digital resources that, if used skillfully, can provide additional visibility to competitors’ photographs, a critical factor in securing votes for competitive ranking.
In December 2022, we introduced ‘pAInt’ our generative AI creation suite within the Zedge App. pAInt enables users with the ability to create high quality AI images and audio by typing a brief description of what they are interested in or by uploading visual content that they want to tune with AI.
In early 2025, Zedge implemented cost cutting initiatives to enhance profitability and support long-term growth. Overall, the estimated total savings from the global restructuring and other cost reduction initiatives were expected to range from $3.9 million to $4.1 million annually. In total, our global workforce was reduced by 22% and annualized compensation-related cost savings were projected to be in the vicinity of $2.6 million.
Our Technology
Our ecosystem is powered by a scalable, distributed platform that integrates both open-source and proprietary technologies. It spans key domains such as content management, content discovery, web and mobile application development, data science and analytics, device compatibility, advertising and marketing technology, and reporting.
We have built a robust infrastructure that enables continuous ideation, experimentation, and deployment. This environment allows our development teams to quickly test hypotheses, analyze outcomes, and operationalize successful innovations.
Generative AI and large language models (LLMs) are embedded throughout our technology stack, powering a wide range of workflows—from automating content creation and enrichment to facilitating content translation. For example, generative models assist users in creating wallpapers, ringtones, and other digital assets by generating imagery and audio based on user input and LLM-generated suggestions. Meanwhile, LLM-driven systems enhance content translation for a broader global audience and refine search and discovery algorithms for real-time, relevant content delivery.
Our data pipelines continuously train and fine-tune machine learning models using user engagement signals. These insights feed into recommender systems and ranking algorithms, optimizing for both user satisfaction and content diversity.
Operationally, LLM tools assist developers and data scientists by automating tasks such as code refactoring and documentation generation, improving productivity and reducing turnaround time.
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From an end user’s perspective, our platform minimizes response latency and optimizes resource allocation while maintaining cost efficiency. Distributed systems, caching strategies, and inference optimization techniques ensure fast content rendering and real-time recommendations. At GuruShots, our unique technology stack combines open-source and proprietary systems to power a highly-engaging gamified photography platform. Our advanced ranking algorithms ensure fair exposure for participants, while our real-time voting and ranking engine scales seamlessly to support millions of concurrent interactions. Our AI-driven recommendation system curates personalized competition suggestions based on users’ photographic style and historical engagement.
To sustain vibrant participation across all competitions, AI bots intelligently maintain gameplay liquidity, ensuring active, competitive, and socially engaging challenges. All of this operates on a fully redundant, cloud-hosted infrastructure designed for high availability, scalability, and performance.
Intellectual Property
Our trademarks, copyrights, domain names, proprietary technology, know-how, and other intellectual property are vital to our success. We seek to protect our intellectual property rights by relying on federal, state, and common law rights in the United States and other countries, as well as contractual restrictions. We enter into confidentiality and nondisclosure agreements with our employees and business partners. The agreements we enter into with our employees also provide that all software, inventions, developments, works of authorship, and trade secrets created by them during the course of their employment are our property.
We have been granted trademark protection for “Zedge” in the United States, European Union, United Kingdom, India, and Canada, “We Make Phones Personal,” “Zedge, Everything You,” “Tattoo Your Phone,” “Shortz – Chat Stories By Zedge,” and “NFTs Made Easy” in United States and a stylized “D” logo in the European Union, United Kingdom, the United States, and Canada. We also have applied for trademark protection for “pAInt,” and “Zedge pAInt” in the United States, a stylized “D” logo in India, and have obtained a copyright registration for our flagship app, Zedge. In addition, we have registered, amongst others, the following domain names: www.zedge.net and www.zedge.com.
On August 1, 2021, we acquired Emojipedia. As part of this acquisition, we acquired trademark registrations for “Emojipedia” in the United States, the European Union, the United Kingdom, and Australia, and trademark registrations for “World Emoji Day” in the United States and the United Kingdom. We also acquired the following domain name registrations: www.emojipedia.com and www.emojipedia.org.
On April 12, 2022, we acquired GuruShots Ltd. As part of this acquisition, we acquired all intellectual property rights associated with, and encompassed within the GuruShots mobile and web-based applications, including the following domain name: GuruShots.com. In addition, we have obtained trademark registrations for “GuruShots” in the United States, Canada, European Union, and United Kingdom applied for trademark protection for “GuruShots” in India, and have obtained copyright registrations for the GuruShots mobile and web-based applications.
Human Capital
Attracting and retaining qualified personnel familiar with our businesses who head our different businesses units is critical to our success. Our headcount totaled 82 as of July 31, 2025.
Our human capital resources objectives include, as applicable, identifying, recruiting, retaining, incentivizing and integrating our existing and new employees, advisors and consultants. To accomplish that, our compensation practices are designed to attract and retain qualified and motivated personnel and align their interests with the goals of the Company and with the best interests of our stockholders. Our compensation philosophy is to provide compensation to attract the individuals necessary for our current needs and growth initiatives, and provide them with the proper incentives to motivate those individuals to achieve our long-term plans, which includes among other things, equity and cash incentive plans that attract, retain and reward personnel through the granting of stock-based and cash-based compensation awards.
We believe that talent attraction and retention are critical to our ability to achieve our strategy and that a trained, diverse and inspired workforce is integral to delivering on our objectives. Our recruiting process reaches a wide array of potential employees, and we employ a rigorous screening process to ensure that we identify and hire quality professionals. We work to ensure that compensation and benefits offered to employees are fair and reflects industry standards and best practices.
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We are committed to diversity and inclusion in the workforce including a policy of non-discriminatory treatment and respect of human rights for all current and prospective employees. Discrimination on the basis of an individual’s race, religion, creed, color, sex, sexual orientation, age, marital status, disability, national origin or veteran’s status is not permitted by us and is illegal in many jurisdictions. We respect the human rights of all employees and strive to treat them with dignity consistent with standards and practices recognized by the international community.
Facilities
We do not maintain office space in the United States in light of having a small domestic team. We address certain aspects of our commercial operations, including accounting and finance, and business development from the New York area. We maintain leased facilities in Vilnius, Lithuania and Tel Aviv, Israel for members of both GuruShots and Zedge teams and that make up our product, design, monetization, marketing and technology teams. We lease space in Trondheim, Norway that formerly housed members of our team and we are exploring alternatives for that space in light of the recent restructuring and shut down of that office.
A certain number of our servers are hosted in leased data centers in different geographic locations in the United States. We utilize cloud-based resources for a significant portion of our needs and those services are hosted at the providers’ facilities.